• Experience

    Visiva Ltd, London, UK

    Technology Consultant – Present

    Working with clients to implement web and mobile based solutions. Some key projects include:

    • Big Think: Managed the development of this 2 million visits/month website with a library of 12,000 online videos to bring it up-to-date for web & mobile browsers. Implemented A/B and multivariate testing for the Content and Marketing teams to guide content, design and social media marketing planning and execution
    • Big Think Edge: Managed the development of this web-based Enterprise e-Learning system used by a number of Fortune-500 companies. Designed user behaviour analysis dashboards for the Customer Success and Instructional Design teams to analyse content utilisation metrics
    • Bon Education: Lead curriculum developer and regional manager for a computer coding camp for high schoolers. The camp was developed for and run under an Abu-Dhabi government agency. The camp was run across 5 cities in the UAE and included 25 teaching staff and more than 300 students.
    • e-Beam Technologies: Managed the development and deployment of new marketing channels, including set up of analytical tools and methodologies (A/B testing, web analytics)
    • COMET: Developed a mobile app for use by the sales and marketing team of a Swiss-based leading industrial X-ray and RF technology company

    Zeedna, Dubai, UAE

    Co-Founder and CTO May 2009 - Nov 2013

    Zeedna offered a suite of hosted publishing and e-commerce tools that allowed anyone to easily publish content to their sites and social networks as well as create a social network around their brand, organisation, group or interest.

    • Managed the building of the platform from scratch, including: technical architecture; staff recruitment and training; managing the development team and code review process; agile product management
    • Developed monetisation strategies and built the business plan and revenue modelling. Led pitches to investors and helped secure funding at a multi-million dollar valuation
    • Conducted market analysis and worked with the Marketing Manager to implement online marketing campaigns
    • Managed partnerships with 3rd-party platforms for payment processing, shipping and other technical integrations

    American University in Dubai (Official)

    Adjunct Lecturer (part-time) Sep 2007 - Dec 2007
    Taught the Introduction to Computers (Comp 101) course.

    Baraka Ventures, Dubai, UAE

    Co-Founder & General Manager Sep 2005 - May 2009

    Management Consultancy working with businesses and government institutes in the Middle East.
    I worked with clients on restructuring their product and business development efforts to help them use technology to increase revenue and raise funds. Examples:
    • Jumeirah Group: Implemented the organisational and operational structure for a place-based education program for high schoolers that taught marine science and environmental conservation through scuba diving, reef surveys and social media engagement.
    • Amlaki Real Estate: Managed the rebuilding of the Software-as-a-Service platform for Dubai's leading online real-estate and facilities management software company, including organisational restructuring of a development team in 3 locations (UAE, India & Australia).
    • EastNets: Market research and revenue modelling for planned mobile payments platform.

    EastNets, Dubai, UAE

    Head of Product Development Jun 2004 - Aug 2005

    A software solutions company in Dubai where I established the product development division for the management of a portfolio of 300+ products.

    Infoscience Ltd, London, UK

    Founder & MD Dec 1993 - Mar 2004

    Founded and ran a software development and IT infrastructure services company.


    Open Water Scuba Instructor May 2009 - Jun 2013

    I worked part-time (evenings and weekends) as a PADI scuba diving instructor. A hobby thatturned into a serious passion for a while!

    Inmarsat, London, UK

    Systems Verification Engineer Oct 1991 - Oct 1993

    Worked on the world’s first satellite mobile phone system (Inmarsat-M)

  • Education

    University of Surrey

    Telematics, M.Sc. 1990 - 1991

    University of Kent

    Communications Engineering, B.Sc. (Hons.) 1987 - 1990

    Harvard Law School

    Copyright Law (Standalone course in copyright law, not part of a degree course) 2015 - 2015

    CopyrightX is a twelve-week networked course, offered under the auspices of Harvard Law School, the HarvardX distance-learning initiative, and the Berkman Center for Internet and Society. The course explores the current law of copyright; the impact of that law on art, entertainment, and industry; and the ongoing debates concerning how the law should be reformed.
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